Perry Halawani — Founder of Takeoff Group

Perry Halawani is the founder and creative force behind Takeoff Group, a New York–based agency specializing in event production, photography, and videography within the nightlife and fashion industries.

Takeoff Group is known for capturing the energy, emotion, and aesthetic of high-end events — from exclusive club nights to fashion-forward brand experiences. The team has produced and documented unforgettable moments with globally recognized artists and brands including Black Coffee, Rampa, &ME, Keinemusik, Cosmopolitan Magazine, and Danielle Guizio, among many others.

With a distinct visual identity and a focus on immersive storytelling, Takeoff Group blends artistry and precision. The company not only plans and produces events but also delivers cinematic content that defines the culture surrounding them — bridging the worlds of nightlife, fashion, and creative direction.

Under Perry’s leadership, Takeoff Group continues to grow as one of the emerging creative collectives shaping how modern events are experienced and remembered.